Jerry Ringlien, best known as creator of the "My Bologna Has a First Name" campaign, died of a heart attack Monday here in Wilkesboro. He was 77.

Mr. Ringlien worked at Oscar Mayer for 23 years, rising to VP-marketing. During that time he worked on the "I wish I were an Oscar Mayer Wiener" campaign, and later revived the popular "Wienermobile."

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